Markets for the pyramid base in Peru: a qualitative approach
| Areas | : | Poverty and equality |
|---|---|---|
| Researcher/s in charge | : | Martin Valdivia |
| Other researchers | : | Alberto Chong, Maria Cristina Gutierrez |
| Execution time | : | October 2013 - December 2013 |
Presentation
This study seeks to provide qualitative information for the design and validation of a survey to provide better insight of how key markets serving the population closest to the poverty threshold operate in Peru. A set of focus groups will be developed to better understand the strategies followed by these consumers when acquiring education, health, financial and housing improvement and construction services.
