Mini-novels, financial education and savings promotion
| Areas | : | Employment, productivity and innovation, Poverty and equality |
|---|---|---|
| Researcher/s in charge | : | Martin Valdivia |
| Other researchers | : | Alberto Chong |
| Execution time | : | July 2012 - April 2014 |
Presentation
The purpose is to evaluate an intervention to promote saving among the beneficiary women of the Juntos program by exposing them to some socio-dramas transmitting messages favoring savings, with characters and stories close to their reality.
The research design also allows analyzing the relative effectiveness of messages when a contest about episodes and messages is announced. The evaluation strategy considers the random assignment of the villages to a control group or any of the treatment groups (with or without contest).
The evaluation will use information from brief surveys as well as bank records to establish the effects on saving, women empowering and their income generation strategies. The support of MIDIS and Juntos will allow incorporating results in the design of public policies associated to financial inclusion.
Chong, A., Karlan, D. & M. Valdivia (2020). Radio and video as a means for financial education in rural households in Peru. En: Chong, A. & Yáñez-Pagans, M. Information Technologies and Economic Development in Latin America. Anthem-Press.
Chong, Alberto y Martín Valdivia (2017). Social media instruments and the promotion of financial inclusion in peruvian rural areas. PEP-PIERI Working Paper, 2017-15. PEP.
Chong, Alberto y Martín Valdivia (2014). Medios de comunicación, contenidos y comportamiento: algunos énfasis sobre la inclusión financiera. En En breve, 49.
